Sanctri is an app to memorialize people on Facebook. Heavy. Moving. Not the easiest thing to market…I wanted the look and feel to be sensitive but not depressing. No Hallmark sympathy cards or benches under oak trees. Celebrity shots tested well so they had to be in there. Here's what went down...
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Empty Chair campaign
Often times people dread the holidays because of who is missing, yet avoid talking about the pain it causes them. I created this campaign to encourage people to acknowledge the "empty chair" at their table, say how they miss that person and it's not the same, and then create a memorial in their honor. For each empty chair that was "filled" this way, Sanctri put food on the table for New Yorkers in need via Food Bank for NYC.
