Puff Puff Pass:
A Virtual 420

When COVID-19 overtook the nation, cannabis’s biggest holiday of the year (420) was all but cancelled. How could we “light up together” in a safe yet exciting way? Enter the virtual Puff Puff Pass Instagram Challenge: 1] Post a video of you taking 2 puffs then”passing” it to a friend, 2] Tag 10 friends to pass to, 3] Use #puffpuffpass and #mezzchallenge. Let’s just say Covid 420 was back on!

175,000 CAMPAIGN IMPRESSIONS
15X INCREASE IN SHARES
10X INCREASE IN ENGAGEMENT
HUGE INFLUENCER TURN OUT

Give back with CANnabis Drive

As a way to give back during the holiday season, Mezz took a twist on a classic: the can drive. For every cartridge sold, we donated a can of food in need. Consider it a simple yet effective way to “Give back with CANnabis.” To sweeten the deal for the budtenders, the store that collected the most cans got a week of lunch on Mezz.

1000 MEALS DONATED THROUGH BENEFICIARY ORGANIZATION CONSCIOUS ALLIANCE
2X SALES FOR THE MONTH OF NOVEMBER

Friends in Weed

To get their pre rolls into the hands of cannabis influencers and enthusiasts, we came up with a fun way to package single smokes. The freebie encouraged trial and adoption, and dispensaries where you could purchase more were listed on the back.

100 INFLUENCERS RECEIVED + TRIED PRODUCT
”BEST PARTY FAVOR I’VE EVER SEEN!”