Shorties + 40s: Product launch

To launch Mezz Brand’s “shorty” pre rolled joints, we threw a backyard BBQ with branded 40s of beer and rose. The juxtaposition of the mini joints and giant beverages created highly shareable content. The event was held at a compound in the center of Denver with multiple DJs and a sold-out crowd.

500+ ATTENDEES // SOLD OUT EVENT
HUGE GTM SUCCESS [shorties sold out within two weeks of hitting shelves]
1,500 SOCIAL MEDIA INTERACTIONS

Merry X-Mezz Holiday Party

Iconic venue, The International Church of Cannabis, meets holiday blowout. Mezz celebrated the season with a sold-out laser lightshow, special guest DJ, dab bar, and elevated stoner snacks. A record number of budtenders, influencers, and industry enthusiasts came through to make it the holiday party everyone was talking about...

650 ATTENDEES // SOLD OUT EVENT
2,000 SOCIAL MEDIA INTERACTIONS // 2,500 EMAIL ADDRESS CAPTURED
“BEST CANNABIS PARTY I’VE EVER BEEN TO”

Mezz Talks

Mezz Talks are a moderated series of events curated to stimulate civic and entrepreneurial discussions around the revolution of cannabis as it faces its greatest challenge yet — the end of prohibition. 2019 topics included CBD X Athletics featuring NFL and NBA athletes, and The Mile High City Mayor featuring rapper Bun B interviewing Denver’s mayor Michael B. Hancock.

350 ATTENDEES // INDUSTRY LEADERS + INFLUENCERS
PRESS COVERAGE // WESTWORD, DENVER POST, CBS
DISPENSARY SPONSORSHIP // GROUNDSWELL, IOVIA

Mezz CRUSH’n day party

To celebrate CRUSH Walls, one of the world’s largest street art festivals that happens each September in Denver, Mezz threw a day party. It was held at a prime location with easy access to view the walls, and featured live art, multiple DJs, beers and bites. Mezz sponsored a famed graffiti artist and had him construct a mural onsite, and setup a “Let’s Get High and Tie Dye” station so attendees could get their craft on, too.

500 ATTENDEES // INFLUENCERS, ARTISTS, MUSICIANS
ARTIST SPONSORSHIP // LIVE MURAL ART ONSITE, CUSTOM TSHIRT MAKING
MULTIPLE BRAND PARTNERS // BUDDY BOY DISPENSARY, TETRA9, TEATULIA TEAS